Kevin McCabe to Join River Crossing Strategy Group as Partner; Will Lead New Public Affairs Division

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Kevin McCabe to Join River Crossing Strategy Group as Partner; Will Lead New Public Affairs Division

(TRENTON, NJ): River Crossing Strategy Group is excited and honored to welcome Kevin P. McCabe to the River Crossing team, who joins the firm as partner and will lead a new public affairs division.

Kevin is former Commissioner of the New Jersey Department of Labor and Workforce Development. He most recently has served as the President of the Carpenters Contractor Trust where he led a multi-year and multi-faceted marketing and rebranding effort to position the Carpenters to attract new members and respond to the modern workforce and economy.  Kevin also serves on the Board of Commissioners of the Port Authority of New York and New Jersey and as the Chairman of the Middlesex County Democratic Organization. Kevin’s management, leadership and political experience in a variety of fields and positions will provide unique insights to the firm’s clients.

River Crossing Strategy Group is one of Trenton’s leading full-service government affairs firms.  As a partner, McCabe will lead the firm’s new Public Affairs Division.  The presence of McCabe will enable us to more formally build out our capabilities in grassroots and coalition building, crisis communications, and branding and marketing.

“Kevin and I share a passion for good government, practical politics, and the Mets” said Eric Shuffler, principal of River Crossing Strategy Group.  “Kevin is one of the state’s smartest political strategists and brings a wealth of marketing experience, governmental and political insights and relationships to the firm.”

“Jamie Fox and I built our business by combining intense client service with keen insight and strategic guidance,” said Shuffler. “ Kevin embodies those values and Jamie was extremely proud of his development into one of New Jersey’s top political leaders.  I know Jamie would be ecstatic that Kevin is joining the firm to build upon what we started.”

“Eric and I have been friends for nearly 20 years, since our time working together in the McGreevey Administration and I am thrilled to be joining a firm that he and his colleagues have already established as a powerhouse in New Jersey and the region,” said McCabe. “I am also grateful for the opportunities and experience afforded to me by the Carpenters Contractors Trust who for so many years, have provided me with management and leadership experience that I intend to put in service of this exciting new chapter of my career.”

In addition to Kevin, River Crossing is thrilled that Yasmin Brissac will also join the firm. Yasmin is a 2017 Rutgers University graduate, who has held several positions and responsibilities over the past few years within the Middlesex County Democratic Organization.  Yasmin will work with our team in all aspects of the business from lobbying to public affairs.

“Yasmin is a rising political talent and will bring significant capabilities to the firm”, said Shuffler.”

“I am very excited to have the opportunity to work with a firm like River Crossing, to continue my professional development and work on critical issues.” said Brissac.

Kevin and Yasmin will officially join the firm in mid-April.

About River Crossing Strategy Group  – River Crossing Strategy Group is one of Trenton’s leading government affairs consulting firms for over a decade.  The firm specializes in complex problem-solving of legislative and regulatory challenges facing corporate and nonprofit entities.  its principal, Eric Shuffler, served as Counselor to Governor James E. McGreevey and Governor Dick Codey and has been regularly named as one of Trenton’s leading policy influencers.  The firm has regularly appeared in the top revenue-generating firms in Trenton and represents many of New Jersey and the nation’s leading corporations.  

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