Activate Media Finalist for Three 2021 Reed Awards for Roman Ad

Roman for Linden’s 6th Ward | We’re Not Going Anywhere from Activate Media on Vimeo.

SPRINGFIELD — Blue digital firm Activate Media announced its finalist designation for three 2021 Stanley F. Reed Awards, an annual prize awarded by Campaigns and Elections magazine that recognizes outstanding work in political campaigning and public affairs.

The nominated work is “We’re Not Going Anywhere,” a video Activate produced for Linden 6th Ward Councilman John Francis Roman’s contentious primary reelection campaign, which he ended up winning by a tremendous margin of 2-to-1.

The video was named a finalist in three separate categories:

-Best Online Video on a Shoestring Budget (Democratic)

-Best Online Video for County, Local or Judicial Campaign (Non-Mayoral) (Democratic)

-Most Relatable Depiction of a Candidate in an Online Video.

“It’s a tremendous honor to see our work recognized industry-wide,” said Activate Media President Dave Pilmenstein, “and it just goes to show what’s possible at scale. I got into this business trying to prove the thesis that candidates who display authenticity and value-adds are more important than bells and whistles and now it’s clear as day. People are desensitized to formulaic content. Brand affinity isn’t just about touch points, it’s about sticking points. That’s what we’re all about.”

“We didn’t need to put on a suit and get all glossed up,” said Councilman Roman. “I had a simple vision for a video and Dave expanded on it and brought it to life.  No script, we just recorded real interactions. We have each other’s backs here in the 6th and Dave told that story in one masterful minute.”

“The video was viewed 26,000 times on Facebook with 22,000 full play-throughs. That means people were watching it more than once.  That’s exactly what persuasion media is supposed to do.”

Due to COVID-19, The Reed Award winners are being announced virtually on May 12th.

Activate Media is a digital persuasion firm that specializes in video, content marketing, media buying and planning, and SEO for government and politics, nonprofit, and small business.