The European betting affiliate Leadstar Media, receives New Jersey and Indiana licenses

The European betting affiliate Leadstar Media, receives New Jersey and Indiana licenses


Leadstar Media, a leading sports betting affiliate company is now fully licensed in the Garden and Hoosier states. The European-based company has over twelve years experience in the industry and has experienced rapid growth in recent years, expanding into sixteen markets globally.


Eskil Kvarnström, CEO and co-founder of Leadstar Media says ‘it’s great news that we are now fully operational in New Jersey and Indiana, this is the first step in our expansion into the US’. They currently have two US products; UnitedGamblers, a site that ranks and reviews online casinos and sports betting sites. Their second site, BettingScanner is primarily focused on sportsbooks, with detailed up-to-date information on the status of sports betting in each state.


The company hopes to replicate its success in a number of major markets including the UK, Germany, Italy, Sweden and Brazil. ‘We know that with all our experience in the industry we can be the best betting affiliation business in the US’ says Eskil Kvarnström.


BettingScanner’s website manager Nils Edmondson, is excited about the opportunities in New Jersey ‘this market is really leading the way in the US, it’s full of quality sportsbooks’. The Garden State was one of the first states to legalize online sports betting with a competitive license tax rate and licensing fee which has resulted in sportsbooks flooding into the state. The state now has the highest number of online sportsbooks in the country. ‘Indiana, was a surprise package for us’ explains Nils Edmondson ‘but they are really giving NJ a run for its money now!’.


Two sportsbooks, DraftKings and Fanduel, currently dominate the sports betting market in New Jersey. According to BettingScanner’s 2020 survey into the US sports betting market the two companies are the most recognized brands in the US. ‘This is down to their history as fantasy sports operators’ explained Leadstar’s product director, Jacob Ljunggren ‘but as the market matures other brands will start to gain some ground’.


It is not just European affiliate brands that are setting up shop in NJ. Betting giants, 888Sport have also made the journey across the pond. The sportsbook has also highlighted New Jersey as a key market, launching a state customized app. Unibet, another European sportsbook, is also open for business in New Jersey. The Malta-based company recently announced that it would be sponsoring the NHL team, the New Jersey Devils.

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