KIVVIT NAMED REED AWARDS’ PUBLIC AFFAIRS FIRM OF THE YEAR FOR THIRD YEAR IN A ROW

NJ Department of Health COVID-19 Campaign Wins 10 Awards Across Multiple Categories

Asbury Park – Kivvit was recognized across a range of categories at the 2022 Reed Awards last night, earning the title of Public Affairs Firm of the Year for the third consecutive year. Kivvit also won 10 awards for its impactful work with the State of New Jersey Department of Health, demonstrating the success of the firm’s data-driven and strategic creative and messaging approach around business, politics and public advocacy issues.

“We are honored to be recognized and especially proud that the Department of Health campaign had such a meaningful impact on so many lives across New Jersey. It is a testament to the hard work, dedication and creative thinking of our team. While we are proud of these achievements, Kivvit will not rest on our laurels. We will continue to seek new and innovative ways to best serve our clients,” said Associate Director Vin Ciniello.

Kivvit has worked to amplify Department of Health messaging and resources to change public behavior and mitigate the effects of COVID-19 since the early stages of the pandemic in April 2020. Since then, Kivvit’s work has evolved to encompass a multitude of strategies, leveraging state-of-the-art insights and thousands of ads in dozens of languages.

This high-impact work with the Department of Health has led to measurable, life-saving results reflected by an improvement in statewide COVID-19 testing rates and the success of the state’s vaccination efforts.

Kivvit’s New Jersey Department of Health campaign work won the following awards across several categories:

• Best Use of OTT – Connected TV, NJ Department of Health Campaign (done in coordination with Media Fortitude)
• Best Online Video Series (Independent/Other), NJ Department of Health – “Best Gift” Series
• Best Use of 360, VR or AR, NJ Department of Health – Snapchat AR Filter
• Most Innovative or Layered Media Mix – Independent/Other, NJ Department of Health Campaign (done in coordination with Media Fortitude)
• Best OTT/CTV Video for Public Affairs, NJ Department of Health – “Sorry, Mom”
• Best Online Advertising Campaign, NJ Department of Health – COVID-19 Public Awareness Campaign
• Best Public Affairs Campaign, NJ Department of Health – COVID 19 Public Awareness Campaign
• Most Daring And Successful Tactic, NJ Department of Health – “Sorry Mom” and “Fear of Intubation”
• Best Spanish Language TV Ad, NJ Department of Health – Best Gift Grandma
• Best TV Ad – 30 Seconds (Independent/Other), NJ Department of Health – “Sorry, Mom”

This recognition comes on the heels of Kivvit’s success at this year’s PRovoke SABRE Awards, winning four of the most prestigious awards in North America for work with the New Jersey Department of Health and Anheuser-Busch. Of Kivvit’s work with the New Jersey Department of Health, Paul Holmes, chair of the SABRE judges, described the campaign as “everything our judges are looking for in a modern 21st century public relations campaign. It was data-driven, with sharp insights and impressive creativity across multiple channels, and—most important—it resulted in real, measurable behavior change. It’s no exaggeration to say that this campaign saved lives.”

About Kivvit

Kivvit is one of the largest and fastest-growing independent strategic communications and public affairs firms in the United States, with over 130 professionals across six offices in Boston, Chicago, Miami, New York, New Jersey, and Washington, D.C.

Kivvit has earned over 60 awards and recognitions in the past five years, including Public Affairs Firm of the Year (Reed Awards), Digital Agency of the Year (Provoke SABRE North America), Most Innovative Agency (Bulldog Stars of PR Awards), and Best Agency to Work For (Provoke). To learn more and see what we do, visit www.Kivvit.com and follow us @TeamKivvit.

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