Nearly Half of New Jerseyans Say the State Is on the Wrong Track, Citing Taxes, Affordability and Cost of Living

In the latest Rutgers-Eagleton Poll, economic concerns are "front and center"

NEW BRUNSWICK, N.J. (June 27, 2025) – New Jerseyans continue to give a somewhat split assessment on the direction of the Garden State, and pocketbook issues top the list of residents’ biggest concerns, according to the latest Rutgers-Eagleton Poll.

Forty-eight percent of residents say New Jersey is on the wrong track, compared with 39% who say it is headed in the right direction; 14% are unsure.

“The latest numbers on where New Jerseyans think the state is headed continue a trend we’ve seen in the past few years of a divided outlook that has often been more negative than positive,” said Ashley Koning, an assistant research professor and director of the Eagleton Center for Public Interest Polling at Rutgers University-New Brunswick. “The current gap between right track and wrong direction is now at its widest since March 2022. And much like everything else in today’s political climate, views on the state’s future are heavily influenced by partisanship.”

Nearly two-thirds of Democrats (63%) say the state is headed in the right direction, while three-quarters of Republicans (77%) say it’s headed off on the wrong track, according to the poll conducted in mid-June. Independents somewhat mirror the population as a whole: 32% say the state is headed in the right direction versus 48% saying it is on the wrong track. White residents and those in higher income brackets are all more likely than their respective counterparts to have a negative view.

When asked to name the most important problem in New Jersey, 36% of residents cite something to do with taxes and 22% say something to do with affordability and cost of living. No other issue comes close. Housing and the economy are tied for a distant third (each at 8%). Issues such as crime and safety, immigration, education and infrastructure were all in the 2%-to-3% range; 9% said something else unrelated to any of these categories.

“Economic concerns are front and center for New Jerseyans, making pocketbook issues a critical focus for both gubernatorial candidates in this year’s election,” said Koning. “But exactly which pocketbook issues to focus on depends on who you ask, with traditionally more Democratic-leaning voting blocs focused on affordability and cost of living, while traditionally more Republican-leaning voting blocs are focused on high taxes.”

While taxes are the most important problem across the board, Republicans are especially likely to say this (44% compared to 34% of independents and 31% of Democrats), while Democrats and independents are more likely than Republicans to mention something about affordability and cost of living. Crime is more likely to be reported as a problem by Republicans (9%) than Democrats or independents (each at 1%).

White respondents are more likely than nonwhite respondents to cite something about taxes as the most important issue facing the state (44% to 25%), as are older respondents compared with younger respondents. Nonwhite respondents are more likely than white respondents to say the economy is the most important problem in New Jersey today (13% to 4%).

“To chart a path to victory, both Jack Ciattarelli and Mikie Sherrill will need to confront New Jersey’s high taxes and lack of affordability head-on,” said Koning. “The problem is that these are long-standing issues with no simple solutions, so the real test for these nominees will be convincing voters this fall that they can actually make a difference.”

Results are from a statewide poll of 621 adults contacted through the probability-based Rutgers-Eagleton/SSRS Garden State Panel from June 13 to June 16. The full sample has a margin of error of +/- 5.4 percentage points.

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ABOUT THE EAGLETON CENTER FOR PUBLIC INTEREST POLLING

Home of the Rutgers-Eagleton Poll, the Eagleton Center for Public Interest Polling (ECPIP) was established in 1971 and is the oldest and one of the most respected university-based statewide polling operations in the United States. Now in its 52nd year and with the publication of over 200 polls, ECPIP’s mission is to provide scientifically sound, nonpartisan information about public opinion. To read more about ECPIP and view all of our press releases, published research and data archive, please visit our website: eagletonpoll.rutgers.edu. You can also visit our Facebook and Bluesky.

ABOUT THE EAGLETON INSTITUTE OF POLITICS

The Eagleton Center for Public Interest Polling is a unit of the Eagleton Institute of Politics at Rutgers University–New Brunswick. The Eagleton Institute studies how American politics and government work and change, analyzes how the democracy might improve and promotes political participation and civic engagement. The Institute explores state and national politics through research, education and public service, linking the study of politics with its day-to-day practice. To learn more about Eagleton programs and expertise, visit eagleton.rutgers.edu. 

ABOUT RUTGERS UNIVERSITY-NEW BRUNSWICK

Rutgers University-New Brunswick is where Rutgers, The State University of New Jersey, began more than 250 years ago. Ranked among the world’s top 60 universities, Rutgers’s flagship university is a leading public research institution and a member of the prestigious Association of American Universities. It is home to internationally acclaimed faculty and has 12 degree-granting schools and a Division I Athletics program. It is the Big Ten Conference’s most diverse university. Through its community of teachers, scholars, artists, scientists and healers, Rutgers is equipped as never before to transform lives.

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