New Jersey Society of CPAs Welcomes Four Business Services Providers      

ROSELAND, N.J. — The New Jersey Society of Certified Public Accountants (NJCPA) is pleased to welcome four new business services providers that will offer discounted services to NJCPA members that range from staff recruitment and mergers and acquisition strategy to marketing solutions.

The four service providers include:

• Accountants Advisory Group of New York and Florida
• Marketing 360 of Fort Collins, CO
• Matters of Management of Wayne, NJ
• Whitman Business Advisors of Morganville, NJ

Founded by Joseph Tarasco, CEO and senior consultant, Accountants Advisory Group, LLC, offers numerous services, such as mergers and acquisitions strategy; marketing and public relations solutions; all areas of practice management and strategic planning; national recruiting and search advisory; and retreat, summit and annual meeting facilitation.

Marketing 360 offers an online marketing platform for small businesses — from software, email and analytics to design and advertising. Every small business client is partnered with an inhouse marketing executive, who has a team of talented designers, writers, video pros, social media experts and customer relationship management (CRM) professionals.

Matters of Management (M2), founded by CEO Rachel Anevski, MAOB, PHR, SHRM-CP, offers small accounting firms and sole practitioners the chance to grow their operations through the use of outsourced services such as recruitment help, writing assistance or creating an employee handbook. Midsize and large accounting firms can also obtain help in the areas of management training, business development, talent acquisition, sales strategy or conflict resolution.

Whitman Business Advisors’ team of 11 consultants offers NJCPA members numerous services, such as strategy sessions, sustainability studies, partner retreats, pre-merger meeting preparation, post-merger integration and internal succession/transition support. Accounting professionals from the sole practitioner to the large global firm partner can obtain help in the areas of leadership coaching, executive training, recruitment and business advisory services development.

“Accountants today are in a state of flux with new technological demands, increased client needs and changing skillsets,” said Ralph Albert Thomas, CPA (DC), CGMA, CEO and executive director at NJCPA. “These services help our members get a leg up on the competition and grow their businesses.”

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The New Jersey Society of Certified Public Accountants, with more than 14,500 members, represents the interests of the accounting profession and advances the financial well-being of the people of New Jersey. The NJCPA plays a leadership role in supporting the profession by providing members with educational resources, access to shared knowledge and a continuing effort to create and expand professional opportunities.