Patients For Affordable Drugs Action: New Ad Shows How Bob Hugin Pioneered Martin Shkreli’s Tactics

Patients For Affordable Drugs Action: New Ad Shows How Bob Hugin Pioneered Martin Shkreli’s Tactics

“Send” to Air Thursday During Eagles-Giants Game
WASHINGTON, DC — During Thursday’s Eagles-Giants game on the NFL Network, a new ad will launch highlighting the stunning similarities between Pharma Bro Martin Shkreli and Pharma CEO Bob Hugin, who both cheated patients to make themselves richer. Bob Hugin exploited cancer patients by doubling the price of a lifesaving cancer drug, blocking cheaper generics, and pocketing more than $100 million for himself. Martin Shkreli raised the price of a lifesaving drug, too, stoking panic and uncertainty in the HIV/AIDS and cancer communities. The ad is part of Patients For Affordable Drugs Action’s more than $3.2 million campaign to expose the truth about Big Pharma CEO Bob Hugin.

“Bob Hugin and Martin Shkreli are cut from the same cloth –– they both had no problem forcing patients into debt or fear to line their own pockets,” said David Mitchell, a cancer patient and the founder of Patients For Affordable Drugs Action. “I hope our new ad drives home the point that New Jersey voters should stop Big Pharma CEO Bob Hugin from ever taking the oath of office.”

Watch the ad here.

The new ad will air Thursday during the Eagles-Giants game on NFL network and on digital platforms.

In July, Patients For Affordable Drugs Action was the first group to expose Bob Hugin’s price-gouging tactics by airing “The Guy Who Made A Killing,” an ad which explains how Bob Hugin got rich on the backs of cancer patients. The group’s second ad, “Alive,” explains how Hugin made more than $100 million for himself by doubling the price of a lifesaving cancer drug.

Patients For Affordable Drugs Action is an independent organization and refuses funding from any organization that profits from the development or distribution of prescription drugs. The organization received principal funding from the Action Now Initiative, a political advocacy organization founded by Laura and John Arnold.

Transcript of “Send”

ANNOUNCER

This is Martin Shkreli, AKA, Pharma Bro, best known for raising the price of a life-saving drug.

This is Bob Hugin, a Pharma CEO.

He raised the price of a life-saving drug, too, charging more than $600 for a pill that costs around $1 to make, which helped make him more than $100 million richer.

Shkreli took the 5th under oath.

Bob Hugin wants to take the oath to be your next senator.

Patients For Affordable Drugs Action is responsible for the content of this ad.

 

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