Publitics ramps up Washington, D.C. presence with new hire

Caldwell, NJ — Publitics announced that Jennica Sims will join the firm and serve as Director in Washington, D.C.  Sims most recently served as Director of Political Engagement for AI startup DataRobot.

“It has never been more critical for leaders and organizations to understand the implications and interplay of politics, policy and public opinion,” said Krayton.  “Jennica brings a breadth of experience to the table for our clients.”

Sims has deep expertise in government relations, public affairs and political consulting having developed political strategy on the Hill and abroad. She spearheaded lobbying efforts on the European Union Artificial Intelligence Act, built the company’s political programs in the U.S. and managed government affairs efforts on the Hill.  Previously, Sims led political and policy engagement efforts at a variety of trade groups and associations including the College of American Pathologists, the American Physical Therapy Association and the International Wood Products Association.

“Being able to further cement a place for the Publitics team here in Washington, D.C. is an honor,” said Sims. “I look forward to adding another dimension for our clients and helping them push past their potential within and beyond the Beltway.”

Publitics works nationwide with campaigns, executives, organizations and brands to address their most pressing communications and strategic challenges.  The firm has won national awards, including 2022 Reed and Pollie Awards for work with an independent expenditure supporting New Jersey Governor Phil Murphy’s historic re-election and a 2021 Reed Award for work with the Biden campaign.  Additionally, the Publitics team was recently recognized for critical public health communications around the rollout of the COVID-19 vaccines.

“From the trenches of New Jersey politics, to Silicon Valley, to the halls of Congress, Jennica has the connections, expertise and savvy to move the dial on our clients’ highest leverage challenges,” said Publitics Principal Henry de Koninck. “We’re thrilled to welcome Jennica into the Publitics family,” he continued.

“A ramped up Washington, D.C. presence, under Jennica’s watch, marks continued success for our team and will help us in our mission to continually bring our clients best-in-class strategic counsel,” said Krayton.