Longtime Hoboken resident and civic advocate Liz Urtecho has officially launched her campaign for City Council, joining mayoral candidate Tiffanie Fisher’s slate in the November election. Urtecho, a consistent voice for transparency and community engagement, is seeking one of the three at-large council seats.

“I’m running because Hoboken needs leaders who put residents first and demand accountability from City Hall,” said Urtecho. “Hoboken needs leaders with real expertise and a track record of standing up for residents. I’m running for Council because I believe in Tiffanie’s vision: a City Hall that’s transparent, accountable, and focused on delivering real results for our community.”

Urtecho’s campaign builds on her 2023 run for 5th Ward Council, where she earned a reputation for standing up for families, neighbors and elevating critical issues like development, quality of life, and financial responsibility. She has remained a visible and vocal presence in local government since, continuing to advocate for a more responsive and inclusive approach to leadership.

Her decision to join Fisher’s slate reflects their shared belief in doing things differently.

“Tiffanie is the leader Hoboken needs at this moment,” Urtecho said. “She’s not afraid to ask hard questions or stand up for what’s right. She brings unmatched experience, financial discipline, and the courage to challenge the status quo. I trust her, and I know she will be a different kind of mayor — one who delivers results, not excuses.”

Fisher praised Urtecho’s addition to the team: “Liz is exactly the kind of person we need on the Council — principled, prepared, and focused on solving problems. She brings a deep understanding of our community and the kind of energy and accountability Hoboken residents deserve.”

Urtecho’s candidacy echoes the core priorities of Fisher’s campaign: restoring trust in government, taking real action on pedestrian safety, investing in infrastructure that works for residents, and ensuring fiscal responsibility in every decision. Together, they are offering a sharp contrast to the status quo— and a path forward rooted in service, not politics.

About Liz Urtecho:

Liz and her husband, Erik, have lived in Hoboken for over 30 years, raising their four children here and grounding her civic leadership in the perspective of a parent deeply invested in the community. A former finance professional, Liz has also spent years volunteering in her children’s schools and extracurricular activities. She is the founder of the non-profit, Hoboken for Responsible Cannabis, co-founder of Uniting for Democracy Hoboken.