Advocates Launch New Statewide Ad Campaign Urging Action on the New Jersey Climate Superfund Act

$80,000 digital push highlights soaring costs of climate disasters shouldered by NJ families

TRENTON, NJ — A coalition of environmental and community groups launched a new statewide digital advertising campaign urging lawmakers to pass the New Jersey Climate Superfund Act before the end of the legislative session. The ad — running across prominent New Jersey policy and business news sites and at the annual League of Municipalities Conference — highlights how New Jersey families are paying 100% of the cleanup and rebuilding costs from worsening floods and storms through higher property taxes and rising utility bills.

The 30-second spot emphasizes that “there are no red or blue floods” and calls on the Legislature to make Big Oil companies pay their fair share for the climate damages their pollution has caused. The campaign directs viewers to TaxpayersForFairness.org/New-Jersey, where residents can add their names in support.

As part of the launch, the coalition is placing display and video ads on NJ Globe, ROI-NJ, NJBIZ, and NJ Insider. These placements are designed to reach municipal officials, policymakers, staff, and business leaders as lawmakers return to Trenton for a compressed end-of-year session.

“New Jersey families are already stretched thin by soaring electric bills, property taxes, and the growing costs of climate disasters — and every flooded road and storm cleanup gets paid for by the public while the fossil fuel companies driving these disasters pay nothing,” said Matt Smith, New Jersey State Director at Food & Water Watch. “Lawmakers have a real chance this year to stand with taxpayers and finally require Big Oil to pay its overdue bill by passing the Climate Superfund Act.”

The New Jersey Climate Superfund Act (S3545/A4696) would require the largest fossil fuel companies to contribute to a dedicated state fund for climate damages, including flooding, storm cleanup, and resilience upgrades. The legislation has already cleared environmental
committees in both chambers.

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