Baraka Launches Major Six-Figure Per Week Statewide Ad Buy Featuring Congresswoman Bonnie Watson Coleman

The $120,000/week ad-buy will put Baraka’s message on cable, streaming services, digital platforms and social media across North and South Jersey media markets for the duration of the primary. This significant investment in the race demonstrates what many have underestimated from the start - this campaign is resonating with voters across New Jersey and is built to last.

“For months, our opponents and the political class have tried to count us out, but our ability to go on air, before anyone thought we would, is proof that our message is breaking through,” said Mayor Baraka. “We are reaching voters in every corner of the state, talking about the issues that matter most - healthcare, housing, education, and public safety. Our movement is powered by the people, and we aren’t going anywhere.”

Congresswoman Bonnie Watson Coleman, a respected leader and progressive champion, emphasized that the stakes in this election couldn’t be higher.

“If Democrats want to win in November, we need to elect the candidate with the clearest Democratic vision - an executive who has always put working people first and a leader who can unify the broad coalition needed to win,” said Congresswoman Bonnie Watson Coleman. “Ras Baraka is that leader. He has never wavered in his commitment to everyday people, to workers, to families struggling to get by and striving to get ahead. He is the kind of leader who doesn’t just talk about justice - he makes it a reality in our schools, in our housing policies, in our economic agenda. He has transformed Newark by bringing investment, opportunity, and equity to its people, and that is the kind of leadership our state and our country need right now.”

As Mayor of Newark, Baraka has built a reputation as a bold and results-driven leader, tackling critical issues like economic equity, criminal justice reform, and affordable housing. This ad campaign will continue to introduce his vision to voters across the state, reinforcing why he is the best candidate to carry the Democratic banner forward.</td>