Felician welcomed a total of 2223 students through its doors in fall of 2019 and 2407 students entered through the “virtual” doorways this year. Breaker-Balkum also points to her staff’s ability to quickly pivot their traditional services to virtual as part of the reason for the enrollment increase. “The university’s leadership imparted a clear vision of how we should continue to support our prospective students during this pandemic. We deployed a recruitment plan that involved us swiftly transitioning our in-person services along with student and family engagement activities to virtual. I am extremely proud of my staff and grateful to university leadership for recognizing the challenges we were about to be confronted with and therefore immediately responding to a plan of action.”