Jim Johnson for Governor Releases First Television Ad: “Discipline”

Newark, NJ – Today, New Jersey Democratic gubernatorial candidate Jim Johnson released his first TV ad entitled “Discipline.” The one-minute advertisement highlights Johnson’s New Jersey roots as a the son of a U.S. Marine Corps Sergeant and his commitment to public service, touching on his time as Under Secretary of the US Treasury, chair of the Brennan Center for Justice, and a federal prosecutor. The advertisement, a seven-figure cable and digital buy, will first air tonight during Saturday Night Live.

“This ad shows who I am and what I stand for,” said Johnson. “As I travel through the state, I’ve gotten to know what issues matter most to New Jerseyans. As people get to know me, whether in the state or on the air, I hope they’ll join me in committing to build a government that puts the people first.”

Johnson is the first and currently only Democrat in the primary to qualify for and receive public matching funds. He has also called for a spending cap in the New Jersey primary.

“Getting on TV this soon to communicate directly to the people of New Jersey is what publicly financing a campaign is about. It’s not about making backroom deals with party bosses and special interests or having millions of dollars – it’s about having the ability to start a discussion with voters about the issues that matter to them. As the only Democratic candidate to qualify for public financing, Jim is earning New Jerseyan’s support because of his qualifications and ability to bring real change to Trenton,” said Johnson campaign manager Jocelyn Steinberg.

Watch the ad here.


In my family, discipline was valued.

I’m the son of a Marine Corps Sergeant.

My dad had very, very high standards for me.

My dad worked sometimes six and seven days a week.

After one particularly tough business downturn, we almost lost our home. I came home from school and there was a sheriff’s notice on the door.

It is not an abstract issue for me.

Folks in Trenton spend a lot of time on issues that take care of insiders, not issues that take care of all of us.

I’m operating against a set of machinery that’s been in place for a very very long time.

We should change that so that the government is much more responsive to the people.

And that’s why I’m running for governor.


You can view the ad here.

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