FOR IMMEDIATE RELEASE: December 13, 2017

CONTACT: Marc Kaplan (518) 796-1038

Mina Radman, (202) 296-5469

National Report: New Jersey Ranks 48th in Protecting Kids from Tobacco

WASHINGTON, D.C. – New Jersey ranks 48th nationwide in funding programs that prevent kids from smoking and help smokers quit, according to a report released today by leading public health organizations. New Jersey is spending $500,000 this year on tobacco prevention and cessation programs, which is just 0.5 percent of the $103.3 million recommended by the Centers for Disease Control and Prevention (CDC).

The report challenges states to do more to fight tobacco use – the nation’s leading cause of preventable death – and make the next generation tobacco-free. In New Jersey, 8.2 percent of high school students smoke, and 3,500 kids become regular smokers each year. Tobacco use claims 11,800 New Jersey lives and costs the state $4.1 billion in health care bills annually.

Other key findings in the report include:

• New Jersey will collect $941.9 million in revenue this year from the 1998 tobacco settlement and tobacco taxes, but will spend less than one-tenth of one percent of the money on tobacco prevention programs.

• Tobacco companies spend $169.8 million each year to market their deadly and addictive products in New Jersey – more than 330 times what the state spends on tobacco prevention. Nationwide, tobacco companies spend $8.9 billion a year on marketing – that’s $1 million every hour.

The report – “Broken Promises to Our Children: A State-by-State Look at the 1998 Tobacco Settlement 19 Years Later” – was released by the Campaign for Tobacco-Free Kids, American Cancer Society Cancer Action Network (ACS CAN), American Heart Association, American Lung Association, the Robert Wood Johnson Foundation, Americans for Nonsmokers’ Rights and Truth Initiative.

The report spotlights the need for stronger tobacco prevention efforts in New Jersey. The state took a big step forward this year when it raised its tobacco age to 21. Nearly all adult smokers start smoking before they turn 21, so this law will prevent young people from ever starting to smoke. Lawmakers also passed a new law dedicating 1 percent of the state’s tobacco tax dollars, about $7 million a year, to tobacco prevention and cessation programs starting in fiscal year 2019. While a welcome increase over current funding, that amount is still just a fraction of the CDC’s recommended amount.

“New Jersey has taken important steps forward this year – including dedicating some funding for tobacco prevention and cessation programs – but still needs to vastly increase its investment in these initiatives that are proven to save lives and health care dollars,” said Matthew L. Myers, President of the Campaign for Tobacco-Free Kids. “We can win the fight against tobacco and make the next generation tobacco-free, but New Jersey needs to do its part to help achieve these goals.”

“The findings of this report underscore what we have known for years – that our state continues to lag behind in its investment in programs that are proven to save lives from tobacco use,” said Brian Shott, ACS CAN New Jersey government relations director.  “The inclusion of funding in this year’s state budget for tobacco prevention and cessation is a start, but Governor Christie can truly make an impact by signing Assembly Bill 3338, which would dedicate one percent of tobacco tax revenues annually for this purpose.  This investment would mean approximately $7 million for resources to help people who smoke to quit, and to make sure that others don’t start.”

The U.S. has reduced smoking to record lows – 15.1 percent among adults and 8 percent among high school students. But tobacco use still kills more than 480,000 Americans and costs the nation about $170 billion in health care bills each year.

Today’s report also highlights large disparities in who smokes and who suffers from tobacco-related diseases in the United States. Smoking rates are especially high in a swath of 12 states in the Midwest and South, an area called “Tobacco Nation” in a recent Truth Initiative report. Nationwide, smoking rates are highest among people who live below the poverty level and have less education, American Indians/Alaska Natives, LGBT Americans, those who are uninsured or on Medicaid, and those with mental illness. These differences are in large part due to the tobacco industry’s targeting of vulnerable populations through advertising, price discounting and other marketing strategies.

By funding tobacco prevention and cessation programs at the CDC’s recommended levels, states can reduce tobacco use among all Americans. But most states are falling far short:

• The states will collect $27.5 billion this year from the tobacco settlement and tobacco taxes, but will spend less than 3 percent of it ($721.6 million) on tobacco prevention programs.

• The $721.6 million that the states have budgeted for tobacco prevention is a small fraction of the $3.3 billion the CDC recommends. Not a single state funds tobacco prevention programs at CDC-recommended levels, and only two states – California and Alaska – provide more than 90 percent of the recommended funding.

• States with well-funded, sustained tobacco prevention programs have seen remarkable progress. Florida, with one of the longest-running programs, has reduced its high school smoking rate to 5.2 percent, one of the lowest rates ever reported by any state.

The report and state-specific information can be found at tfk.org/statereport.

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