| We are incredibly proud to announce that the New Jersey State AFL-CIO Labor Candidates Program won a prestigious Reed Award for Best Use of Digital Display Advertising from Campaigns and Elections, a nationally recognized trade magazine. The Reed Awards celebrate and honor the most exceptional electoral campaign work from the preceding year.
Last year, the New Jersey State AFL-CIO produced 540 unique internet protocol ads in support of 60 endorsed labor candidates, which were viewed more than 6 million times in the final weeks of the campaign. Internet protocol ads are targeted advertisements displayed on a computer, laptop, smartphone or tablet connected to a union member’s home internet network. The New Jersey State AFL-CIO pioneered this approach, which no other labor organization has used as extensively in a political campaign. As campaigns have evolved, our political program has changed over time to maximize our labor movement’s power and effectiveness.
The New Jersey AFL-CIO’s Labor Candidates Program recruits, trains, and supports union members to run for election to public office. Since the program’s inception in 1997, the Labor Candidates Program has elected 1,186 union members to office at all levels of government, including the House of Representatives, the New Jersey State Senate and Assembly as well as county and local government across our state.
We would like to congratulate Mosaic Strategies, our online media consultants for accepting the award. We especially thank the New Jersey State AFL-CIO’s COPE staff and affiliates, as well as our Central Labor Councils, Building Trade Councils, and community partners, who continue to support and contribute to the success of our political program. |
