Pennsylvania Credit Union Association and New Jersey Credit Union League Announce New Name, Brand

Harrisburg, PA – The Pennsylvania Credit Union Association (PCUA) and the New Jersey Credit Union League (NJCUL) are pleased to announce the name of their newly combined organization – CrossState Credit Union Association. (Watch video announcement below)

The two trade groups announced their plans to merge in April and received a positive member vote from both states in May. The newly merged organization will take on its new name and expand its membership on January 1, 2020.

The CrossState Credit Union Association will serve 519 credit unions in Pennsylvania and New Jersey, making it one of the largest regional credit union trade associations in the country.

“We believe our new name and brand represents credit unions in both states, and our mission, vision, and values that have guided us through the rebranding process,” Pennsylvania Credit Union Association President & CEO Patrick Conway said. “We took a data-focused approach to what our members want and need, as well as how we can best deliver on those expectations.”

The newly formed regional trade organization will provide credit unions with a robust advocacy agenda, a fully-certified team of compliance experts, additional trainings and networking opportunities in both states, and a wide-array of products and solutions to help credit unions better serve their members.

“When we landed on CrossState Credit Union Association, we knew it was innovative and progressive, fitting the nature of who we are,” New Jersey Credit Union League President & CEO David Frankil said. “This new brand is aspirational, bold and confident, but still fresh and simple. It fits with our brand promise of ‘Moving Your Credit Union Forward,’ which is a promise we are dedicated to keeping for both credit unions and their members.”

The two groups are continuing to work through the merger integration process in preparation for the new organization’s launch on January 1, 2020. PCUA’s President & CEO Patrick Conway will lead the combined CrossState Credit Union Association and all of its affiliates as CEO, while NJCUL’s President & CEO David Frankil, will serve as president of CrossState Solutions, Inc., the for-profit subsidiary of the organization.

About PCUA: Credit unions are financial cooperatives that provide affordable financial services to help their owner/members. The Harrisburg-based Pennsylvania Credit Union Association is a trade association that provides legislative, promotional, educational, and operational support for credit unions in Pennsylvania. There are 363 credit unions headquartered in Pennsylvania with assets in excess of $50 billion and 4.2 million members.

About NJCUL: Founded in 1934, the New Jersey Credit Union League is the trade association for credit unions in New Jersey and is committed to the development of the state’s credit union movement. There are 156 credit unions headquartered in New Jersey with assets of $13.4 billion and over 1 million members.

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