STOP & SHOP LAUNCHES NATURE’S PROMISE KIDS LINE

New Private Label Kid-Friendly Food and Drinks Offer Families Better-for-Kids Options that are Tasty, Affordable and Made with Natural Ingredients

Purchase, NY, August 19 2019 – Stop & Shop today announced the launch of its new Nature’s Promise Kids product line at its 136 stores across New Jersey, Long Island and New York City. The first two items to hit stores shelves are Nature’s Promise Kids Sparkling Seltzer Water and Nature’s Promise Kids Squeezable Fruit Pouches.

Nature’s Promise Kids is an extension of Stop & Shop’s Nature’s Promise line. Nature’s Promise offers a complete range of affordable, wholesome products that have only non-GMO ingredients and many items are certified organic.

The Nature’s Promise Kids line, which is ideal for children ages four and up, features products that are nutritionally equivalent or better than similar traditional products. Nature’s Promise Kids products do not include any synthetic colors, artificial flavors, artificial preservatives, sweeteners, MSG or high fructose corn syrup.

“Our Nature’s Promise line has always been popular with shoppers who are looking for food options that are made without unwanted ingredients,” said Diane Hicks, Vice President of Sales & Merchandising for Stop & Shop. “That’s why we’re excited to introduce customers to the Nature’s Promise Kids family of products. These new items are perfectly portioned for kids, come in flavors they love, and are high-quality and delicious. Even better, they are free from many of the unnecessary flavors and colors that can be found in packaged food, giving parents a better-for-you option designed for kids.”

Nature’s Promise Kids Sparkling Seltzer Water comes in a variety of kid-friendly flavors – bubble gum, cotton candy, sour green apple and wild cherry. The seltzer, which comes in packs of six kid-size 7.5-ounce cans, is naturally flavored, contains no synthetic color, artificial flavors or juice.

Nature’s Promise Kids Squeezable Fruit is gluten-free and BPA-free and comes in flavors such as apple cinnamon, apple strawberry, apple berry banana, apple mango, and apple mango banana. Each kid-size 3.2-ounce pouch is 50 calories, made with real fruit, and does not contain added sugar, synthetic color or artificial flavors.

Stop & Shop will introduce additional Nature’s Promise Kids products to its offering, including apple slices, fruit snacks, cereal and more, over the next several months.

###

A neighborhood grocer for more than 100 years, today’s Stop & Shop is refreshed, reenergized and inspired, delivering new conveniences for customers. Committed to helping its communities enjoy better food and better lives, Stop & Shop has a longstanding history of giving back to the neighborhoods it serves with a focus on fighting hunger and helping children to enjoy a healthy lifestyle. The Stop & Shop Supermarket Company LLC is an Ahold Delhaize USA Company and employs nearly 60,000 associates and operates over 400 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. To learn more about Stop & Shop, visit www.stopandshop.com.