Choose New Jersey Launches Congestion Tax Marketing Campaign Showcasing New Jersey’s Value Proposition

The effort is part of the organization’s “This is New Jersey” campaign, highlighting the state as the best place to grow a business and raise a family.

Newark, NJ — Choose New Jersey, New Jersey’s leading nonprofit economic development organization, today announced a new initiative in conjunction with its recently launched “This Is New Jersey” advertising campaign.

Bold billboards addressing congestion prices offer a solution to the inconvenience posed by congestion taxes: move your company and your family to New Jersey. Ads that declare “Less Congestion. No Congestion Tax” and “Paying a Congestion Tax to Sit in NYC Traffic? Get Outta Here” are strategically placed in high-traffic areas such as west of the George Washington Bridge and Astoria Boulevard towards Grand Central Parkway. Both ads end with a call to “Move your business to New Jersey.”

Initial locations of physical assets are in Queens, New York and Bergen County, New Jersey (attached). Additional assets will be released soon in Manhattan, the Bronx, Hudson County, New Jersey, and more, with nine billboards throughout the region.

“New York’s congestion tax scheme is unfair for North Jersey commuters who already pay so much in tolls and fees,” said New Jersey Governor Phil Murphy. “At the same time, it presents an opportunity for us to stress the value proposition of New Jersey for New York City residents and businesses alike: an ideal location, talented pool of workers, less congestion, and, most importantly, no congestion tax. I’m out there every day making the argument for why businesses should give New Jersey a close look for relocation.”

In conjunction with the congestion tax ads, Choose New Jersey’s overall advertising campaign highlights the state’s thriving industries, top-ranked school systems, and exceptional talent with taglines that include “This is New Jersey: Where Boardwalks and Biotech Thrive” and “This is New Jersey: Where Tech and Rec are Booming.” The wide-reaching campaign will hit business executives in key targets domestically and internationally.

“New Jersey has all the assets businesses need to succeed along with the quality of life that attracts top talent,” said Wesley Mathews, President and CEO of Choose New Jersey. “New Jersey’s ideal location and diverse communities are major assets for successful companies and their employees. Our team stands ready to assist businesses in their relocation or expansion decisions.”

The buy includes digital billboards, taxi tops, and other digital assets directing audiences to the new business attraction website thisisnewjersey.com. The campaign website details the state’s thriving industries and how companies in those sectors can benefit from New Jersey’s rich business ecosystem.

About Choose New Jersey, Inc.

Choose New Jersey is New Jersey’s leading nonprofit economic development organization. We stimulate job creation and attract capital investment to grow New Jersey’s economy. We market New Jersey globally as the best state in the United States to live, work, and play, and we guide businesses in establishing or expanding operations here. Our staff, supported by a network of state agencies and private partners, provide free, confidential assistance to guide companies in establishing operations in New Jersey. To learn more, visit choosenj.com.