KIVVIT WINS FOUR POLLIE AWARDS FOR NJDOH COVID-19 PUBLIC AWARENESS CAMPAIGN

Secures Gold, Silver & Two Bronzes

Asbury Park – Kivvit won four awards at the American Association of Political Consultants’ Pollie Awards last night for its impactful work with the State of New Jersey Department of Health (NJDOH) in creating a COVID-19 public awareness campaign. The awards come on the heels of Kivvit winning 10 awards for its work with NJDOH at the Reed Awards earlier in the month and having won the Platinum SABRE Best In Show Award and Superior Achievement in Research and Planning Award for the same campaign. The Reeds also named Kivvit Public Affairs Firm of the Year for the third consecutive year.

“We are incredibly proud of this honor and want to thank NJDOH and the Murphy Administration for being great partners in this endeavor,” said Director of Brand Strategy Pearl Gabel. “The Kivvit team is always looking for the best, most innovative approach to tackle challenges. This campaign is a testament to that. More importantly, however, we take great pride in knowing this effort helped saved lives. There is nothing more rewarding than that.”

Kivvit has worked to amplify NJDOH’s messaging and resources to educate the public and mitigate the effects of COVID-19 since the early stages of the pandemic in April 2020. Since then, Kivvit’s work has evolved to encompass a multitude of strategies, leveraging state-of-the-art insights and thousands of ads in dozens of languages.

This high-impact work with the NJDOH has led to measurable, life-saving results reflected by an improvement in statewide COVID-19 testing rates and the success of the state’s vaccination efforts.

There were over 1,100 entries and over 200 firms competing for Pollie Awards this year, with only 11% of entries earning Gold. Kivvit’s NJDOH campaign work won the following Pollie Awards across categories:

• Overall > Miscellaneous > Best Data Analytics Solution – COVID-19 Public Awareness Campaign for NJ Department of Health, Bronze
• Overall > Public Affairs/Issue Advocacy Division > Best in Show – COVID-19 Public Awareness Campaign for NJ Department of Health, Silver
• Overall > Public Affairs/Issue Advocacy Division > Best Radio Campaign – COVID-19 Public Awareness Campaign for NJ Department of Health, Silver
• Overall > Public Affairs/Issue Advocacy Division > Best Television Campaign – COVID-19 Public Awareness Campaign for NJ Department of Health, Gold

Of Kivvit’s work with the NJDOH, Paul Holmes, chair of the SABRE judges, described the campaign as “everything our judges are looking for in a modern 21st century public relations campaign. It was data-driven, with sharp insights and impressive creativity across multiple channels, and—most important—it resulted in real, measurable behavior change. It’s no exaggeration to say that this campaign saved lives.”

Hosted by the only bipartisan, nonprofit organization for political professionals, the Pollie Awards set the standard for excellence in the political communications and public affairs industries. Over 250 judges evaluate entries based on creativity, production value and effectiveness.

About Kivvit

Kivvit is one of the largest and fastest-growing independent strategic communications and public affairs firms in the United States, with over 130 professionals across six offices in Boston, Chicago, Miami, New York, New Jersey, and Washington, D.C.

Kivvit has earned over 60 awards and recognitions in the past five years, including Public Affairs Firm of the Year (Reed Awards), Digital Agency of the Year (Provoke SABRE North America), Most Innovative Agency (Bulldog Stars of PR Awards), and Best Agency to Work For (Provoke). To learn more and see what we do, visit www.Kivvit.com and follow us @TeamKivvit.

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