KIVVIT WINS TOP AWARD AT SABRE AWARDS FOR NJDOH COVID-19 PUBLIC AWARENESS CAMPAIGN

Recognized For Life-Saving, Best Overall Public Relations Campaign Of 2021

Asbury Park – Kivvit was awarded four of the most prestigious awards in North America at PRovoke’s SABRE 2022 gala last night, earning recognition from among 2,000+ entries reviewed by a jury of more than 50 industry leaders.

The evening’s highest honor – Best in Show – went to Kivvit for its work on the State of New Jersey’s COVID-19 vaccine education campaign. The campaign beat out four other finalists for the Platinum award. A panel of 10 client-side judges who voted for the Best in Show winner.

Most importantly, this campaign produced significant, life-saving results for New Jerseyans amidst an evolving public health crisis. Leveraging the use of insights and strategic targeting across channels, the COVID-19 Public Awareness Campaign sought to increase awareness within vulnerable and hard-to-reach communities regarding testing, contact tracing, safety measures, vaccine safety and efficacy, and vaccine access.

Kivvit built upon the success of previous public behavior campaigns with NJDOH during the pandemic to provide education and trusted messaging alongside quickly changing medical guidance.

“While we truly appreciate this recognition, we are most proud of the real-life, positive impacts our work produced during the height of the COVID-19 pandemic,” said Associate Director Vin Ciniello. “This award is a testament to our team’s talent, dedication, and collaboration. We remain committed to tackling the most complex public affairs challenges both here in New Jersey and across the country.”

Paul Holmes, chair of the SABRE judges, described the campaign as “everything our judges are looking for in a modern 21st century public relations campaign. It was data-driven, with sharp insights and impressive creativity across multiple channels, and—most important—it resulted in real, measurable behavior change. It’s no exaggeration to say that this campaign saved lives.”

Kivvit was one of the night’s biggest winners, taking home two additional awards for work with Anheuser-Busch: Company of the Year and Superior Achievement of Measurement and Evaluation.

About Kivvit

Kivvit is one of the largest and fastest-growing independent strategic communications and public affairs firms in the United States, with over 130 professionals across six offices in Boston, Chicago, Miami, New York, New Jersey, and Washington, D.C.

Kivvit has earned over 60 awards and recognitions in the past five years, including Public Affairs Firm of the Year (Reed Awards), Digital Agency of the Year (Provoke SABRE North America), Most Innovative Agency (Bulldog Stars of PR Awards), and Best Agency to Work For (Provoke). To learn more and see what we do, visit www.Kivvit.com and follow us @TeamKivvit.

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