Protect Our Care Launches Second NJ Ad in Seven-Figure Campaign Featuring Patient Who Needs Action to Lower Drug Prices
NEW AD: Protect Our Care Launches Second NJ Ad in Seven-Figure Campaign Featuring Patient Who Needs Action to Lower Drug Prices
“Parth” Is Running on Digital Platforms Statewide
New Jersey — Protect Our Care launched its second digital ad in New Jersey as part of its seven-figure ad campaign about prescription drug prices. The ad features Parth, a patient from New Jersey whose daughter has diabetes. Her family has been forced to put off making vital repairs to her home to ensure her daughter can get the insulin she needs to survive. In the ad, Parth tells her personal story of struggling to afford lifesaving prescriptions and relays the importance of giving Medicare the power to negotiate with drug companies for lower prices for all Americans.
The ad is part of The Campaign to Reduce Drug Prices, a grassroots and communications campaign calling for comprehensive legislation to lower drug prices. The ad is running on digital platforms, focusing particularly on older New Jerseyans. Protect Our Care will continue to run ads and host events both nationally and in 14 key states, including New Jersey, throughout the summer.
“Parth and her daughter’s story is all too familiar in New Jersey and across the country,” said Protect Our Care Executive Director Brad Woodhouse. “While drug companies spend billions on stock buybacks, raise executive pay, and continue to hike the price of drugs, millions of Americans are forced to choose between affording the medicines they need to survive or paying for essentials. Americans should not have to pay two or three times more for their medicines than people in other countries. It’s time for New Jersey lawmakers to do the right thing and support giving Medicare the power to negotiate for lower drug prices. The time to act is now.”
Script for “Parth” (:30s):
My daughter was diagnosed at age three with type 1 diabetes.
If my daughter doesn’t get insulin she could go into diabetic ketoacidosis which can result in coma or death.
Drug companies keep raising prices of prescription drugs.
We have had to prioritize paying for her medications.
We have a broken tub and we can’t fix it.
That’s just things we don’t do right now.
We have to let Medicare negotiate lower drug prices. It’s time for Congress to act.
Script for “Parth” (:15s):
My daughter was diagnosed with type 1 diabetes.
Drug companies keep raising prices.
We have a broken tub and we can’t fix it.
We have had to prioritize paying for her medications.
We have to let Medicare negotiate lower drug prices.
