Publitics Wins Pollie Award for Work on Murphy IE
San Juan, PR— Publitics was recognized with a Pollie Award last night. The Pollie Awards (Pollies) are bipartisan honors awarded annually by the American Association of Political Consultants (AAPC) to members of the political advertising and communications industry who have demonstrated superior work on behalf of their candidates and causes. A blind jury of their professional peers selects AAPC award winners. Esquire magazine has dubbed the Pollies “…the Oscars of political advertising.”
Publitics took home an award in the “Best Use of Social Pressure” in direct mail category for their work with Committee to Build the Economy’s campaign to support New Jersey Governor Phil Murphy’s re-election.
“It is an honor to be recognized by our industry peers for our work,” said Publitics Founder and Principal Matt Krayton. “We take an insights-driven approach to creating paid communications. The Pollie Award-winning piece was the culmination of a mail program for Committee to Build the Economy that combined AI and message testing that enabled us to fine-tune our creative to persuade and mobilize voters in a difficult electoral environment,” Krayton continued. “Much credit is due to the entire Committee to Build the Economy team.”
The firm’s work for CBE was also recognized with three Campaigns and Elections Magazine Stanley F. Reed Awards two weeks ago.
“The tactics of successful campaigns are constantly evolving but the strategic imperatives never change: frame the narrative, define yourself and define your opposition,” said Publitics Principal Henry de Koninck. “The superlative team at Publitics expertly crafted a barrage of direct mail that broke through the noise, moved the needle and delivered the knockout blow ensuring a second term for Governor Phil Murphy,” he continued. “Special thanks to the CBE team, especially Brendan Gill and Ed Farmer whose expertise proved invaluable in securing this pivotal Democratic victory.”
Publitics Director Sam Liebman said, “Recognition at the Pollie Awards, and earlier, the Reeds is validation of how we approach campaigns and communications challenges. We always have our eyes on what’s next to deliver for our clients.”