March 10, 2026

Hard Rock Hotel & Casino Atlantic City President to lead statewide trade organization

The leadership transition comes as Atlantic City’s casino industry continues to play a critical role as a regional economic engine and leading tourism destination.

“It is an honor to step into the role of Casino Association of New Jersey president and continue the strong foundation that Mark Giannantonio helped build,” said Goldhoff. “The Atlantic City casino industry plays a vital role in our state’s economy, from supporting jobs, to driving investment and attracting visitors from across the region. I look forward to working alongside our members, local officials and state leaders to build on this momentum and further strengthen Atlantic City’s position as a world-class resort destination.”

George Goldhoff brings over three decades of leadership in hospitality, gaming, entertainment, and consumer-facing businesses. Since January 2023, he has led Hard Rock Hotel & Casino in Atlantic City. Previously, as President of Hard Rock Casino Cincinnati, he led a full rebrand and drove three years of strong growth, positioning it as Ohio’s premier gaming destination.

Prior to Hard Rock, he served on the Board of Directors of Chatters Salons, Canada’s largest professional hair-care chain, and as President/CEO of PURE Canadian Gaming, both portfolio companies of the private equity firm ONCAP/ONEX, where he professionalized operations, innovated marketing, and delivered industry-leading financial results. Earlier in his career, he helped open Bellagio Las Vegas and served as General Manager of Gold Strike Casino Resort in Tunica, Mississippi.

Goldhoff is also actively engaged in community service through various board memberships, including The Leadership Studio and Stockton University's Levenson Institute of Gaming, Hospitality & Tourism. His commitment to social causes is evident in these voluntary roles spanning politics, the arts, and the health sector.

He holds a B.S. from the University of Massachusetts Amherst and an MBA from Columbia University.

“It has been a privilege to serve as president of CANJ,” said Mark Giannantonio, president and CEO, Resorts Casino Hotel. “I am deeply passionate about this city and industry, and I believe we have a real opportunity to advance Atlantic City’s transformation as a premier destination for gaming, entertainment, and hospitality. We are at a critical turning point, and I am confident George is the right person to lead this organization into the future.”

About the Casino Association of New Jersey

The Casino Association of New Jersey (CANJ) is a trade organization that provides a collective voice for the Atlantic City casino industry by facilitating the exchange of information and ideas between our industry, small businesses, Atlantic City stakeholders and the general public. The CANJ consistently advocates for legislation and initiatives that support the ongoing revitalization of Atlantic City into a world-class destination resort. A thriving casino industry drives economic growth, job creation, increased tax revenue for state and local budgets, and prosperity for city residents, hardworking families and businesses which rely on the casinos for their livelihood. Our goals are simple: protect and grow the tens of thousands of jobs the casino industry supports across New Jersey and continue Atlantic City’s transformation into a world-class destination resort. For additional information, please visit www.casinosnj.org.