New Direction NJ continues to makes its case for Governor Phil Murphy’s budget and the Millionaire’s Tax with a new ad launching today on cable television and digital ad networks.

Called ‘Personal,’ the ad highlights the Governor’s unique perspective on the issue as someone who grew up living paycheck to paycheck and later became extraordinarily financially successful.

The Governor’s experience shows how important tax fairness and investing in the middle class are, and underscores why it’s so crucial that the State Legislature stop putting the interests of millionaires ahead of the people of New Jersey.

“Seventy percent of New Jersey residents support the millionaire’s tax and they’re joined by major policy voices, grassroots progressive activists and even a leading Presidential candidate, but legislative leaders still seem determined to do the bidding of party bosses and choose millionaires over the middle class,” said Philip Swibinski, spokesman for New Direction NJ. “The people of New Jersey are speaking loud and clear that they will no longer tolerate an out of touch system that puts the interests of the wealthiest and the most politically connected insiders over the middle class. It’s time for legislators to listen to their constituents and tell their leadership to put the millionaire’s tax up for a vote now.”