Daniel Bryan and Eric Shuffler Launch Resolve Strategic Communications, a Full-Service Public Affairs, PR, and Strategic Communications Firm

Edison, NJ – Proven communications professionals Daniel Bryan and Eric Shuffler announced the launch of Resolve Strategic Communications (Resolve), a New Jersey-based strategic communications firm focusing on effective communication in challenging environments shaped by government, public perception, and real-world political dynamics.

Resolve will work with clients across the public, private, and nonprofit sectors on strategic messaging, crisis communications, media relations, and integrated public affairs campaigns. The firm is built on a simple premise: communications strategies are only effective when they reflect how decisions are actually made in business, government, and stakeholder environments.

Resolve, an independent company, will operate in strategic partnership with River Crossing Strategy Group, leveraging more than 20 years of experience in helping clients succeed in governmental and advocacy settings. This experience grounds the firm’s communications strategies in how decisions are actually made in government and high-stakes environments—critical insight in a crisis.

Resolve will provide direct, practical guidance grounded in high–leverage experience. The firm’s approach emphasizes responsiveness, urgency, and disciplined execution in high-stakes environments.

Resolve has hired Toral Patel, formerly of the Governor’s Communications office, and will continue to build a team of best-in-class professionals throughout the year.

“We live in a rapidly evolving policy and economic environment,” said Dan Bryan, Managing Partner of Resolve. “Resolve Strategic Communications will help organizations communicate effectively within the ever-changing public affairs landscape, combining strong messaging, strategic thinking, and disciplined execution to help clients achieve their goals.”

“The next phase of communications isn’t about better messaging—it’s about alignment with how decisions actually get made,” said Eric Shuffler, Founding Partner of Resolve. “Resolve was built on that premise: combining communications strategy with a real understanding of what drives policymaker behavior, so clients can advocate more effectively and achieve actual results.”

“Communications is constantly evolving in today’s media landscape,” said Toral Patel. “I look forward to helping our clients shape strategies that reflect the moment while positioning them for what’s ahead. I’m thrilled to join Resolve Strategic Communications and excited to be at the helm of work that drives meaningful impact for our clients.”

–

Dan Bryan is the Managing Partner of Resolve Strategic Communications. He has founded two successful consulting firms after decades of campaigns and public service.

Before entering the private sector, Bryan was a key architect of Governor Phil Murphy’s historic 2021 re-election campaign, finishing the work he began in the Governor’s 2017 campaign.

He has also held several high-profile positions in state government, including serving as the Governor’s first Press Secretary in 2018. In 2019, Daniel was promoted to Senior Advisor to the Governor for Strategic Communications. In this capacity, he helped shape the Administration’s messaging and communications strategy across all facets of state government, built key media relationships throughout state and national politics, and provided counsel on issues ranging from the state budget to major policy priorities.

Prior to his work on the 2017 gubernatorial campaign, Daniel served as Chief of Staff to Hoboken Mayor Dawn Zimmer from 2009 to 2015. Daniel grew up in Ringwood, New Jersey, and is a graduate of the University of Scranton and Don Bosco Preparatory High School in Ramsey, New Jersey.

Eric Shuffler started in government in Washington, DC on the policy side and has a long and proven history in New Jersey. He served as Chief of Staff to a United States Senator and Counselor, Chief Policy Adviser and Speechwriter to two Governors (Jim McGreevey and Dick Codey). He also served as Chief of Staff at the Department of Transportation and as the Director of the New Jersey Office of Recovery and Victim Assistance after the 9/11 terrorist attacks.

Eric has been called “a longtime New Jersey political insider with strong relationships across the state” and a “public policy expert and the veteran policy hand you are looking for” by the State’s leading political websites.

Eric has appeared on the Politickernj.com Power 100 List, is regularly recognized on Insider NJ’s Insider 100: Policymaker’s Edition, and recently was named the #5 lobbyist in New Jersey on Insider NJ’s top 100 lobbyists list.

A University of Michigan graduate (GO BLUE!), Eric also graduated cum laude from the Columbus School of Law at Catholic University, where he went in the evenings while working on Capitol Hill.

Sports (Mets, Giants, and all things baseball and sports biz), reading (history, sports, personal growth), mindfulness, and his family are his passions.

Eric is a sports entrepreneur and serves as President and Co-Owner of the Staten Island FerryHawks, a professional minor league baseball team he helped start in 2021 along with the New York Yankees and John Catsimatidis.

He is the Chairman of the James P. Fox Memorial Fund that provides mentorships and paid public service internships to students at The College of New Jersey, Rowan University, St. Peter’s University, and Kean College.

Eric also serves on the Wagner College Holocaust Center Advisory Board and is an advisory Member for Team Israel Baseball Americas.

Toral Patel is a proud New Jersey native.

After graduating from Rutgers University, she began her career with the Murphy Administration in 2024, following internships in the Office of Senate Budget and Appropriations Committee Chairman Paul Sarlo, where she developed a strong foundation in state government and the legislative process.

During her time in the administration, Toral has supported a range of communications, contributing to strategic messaging and digital engagement initiatives, in the last years of the administration.

Outside of the office, Toral is an avid New Jersey Devils fan and can often be found baking something sweet to share with friends and family. She remains deeply passionate about public service and is excited to play a role in shaping the next chapter of leadership in New Jersey.