FRANKLIN TWP. - Coming off a pair of debate forums this week in the competitive CD-12 Democratic Primary and a ballot slogan victory in Middlesex, Squire Servance took a break from door knocking to talk with InsiderNJ and dive into the issues, the politics, and his policies to help make the district more affordable.

Be sure to check this other InsiderNJ piece on Squire Servance HERE.

The head of a startup digital healthcare company called Syridex, which drives data to uncover cutting-edge ways to address healthcare access inequities and healthcare solutions, Servance, 43, double majored in biomedical engineering and cell biology and neuroscience at Rutgers. He originally wanted to be a doctor. But he ended up going to Law School and Business School at Duke University.

With the pending retirement of U.S. Rep. Bonnie Watson Coleman (D-12), he sees a chance in a congressional district that forms the state's life sciences core to take his expertise in healthcare and economics and his passion for greater healthcare access for all to Washington, D.C.

This is a two-part interview, which can be seen below:

The candidate highlighted a campaign win following his threat to pursue legal action after a decision by Middlesex County Clerk Nancy Pinkin to reject his proposed ballot slogan, “Middlesex County Democrats for Change."

“This is not just a disagreement over a slogan. It’s about fairness and whether voters get a real choice,” said Servance. “The law is clear on who has authority here, and it is not the County Clerk.

“I’m running to bring new leadership and real solutions to this district, not to get pulled into the vestiges of county line politics,” Servance added. “I would much rather be out knocking doors and talking with voters about lowering costs, improving access to healthcare, and creating real economic opportunity. Instead, I’m being forced to deal with a bureaucratic decision that limits voters’ ability to choose change.”

The clerk subsequently responded:

"No timely objection to Mr. Servance’s slogan was received by the Division before the deadline.  Further, the Division certified the Official List of candidates to the County Clerks on April 2, 2026."

Hear Servance talk about that and why it matters, affordability, the crowded field of candidates in the 12th, and what he has learned on the trail both above and HERE: